The book is, simultaneously, soaked in both history and irony.
The history is obvious.
The irony coming up after this...
The potential for, at least, a half dozen treatises on the need for mass communicators, of any stripe, to be, if not technologically savvy, at least, able to create the illusion of cultural relevance is, obviously, at a needle in the red zone maximum here.
Taking a pass on said potential, here's politics in plain english...
"...Better to remain silent and be thought a fool than to speak out and remove all doubt..."
Which brings us back to the aforementioned irony.
Given the author of those very trenchant words.
Abraham Lincoln.
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