Because perception is reality.
The perception of that reality, though, can be easily altered with spin.
Spin, in the political sense, is like a universal remote control.
It can be configured to be usable, and useful, in any and all occasions.
The end of the logic trail and evidence of assorted assertions to follow momentarily.
(YahooNews) While camping in the Grand Canyon with her boyfriend earlier this month, Samantha Busch, 22, decided to pull a prank on her overprotective mom, Rebecca.
Busch texted a photo of herself looking like she was falling off a cliff, when in reality, she was perfectly safe standing on a ledge below.
"For five days up to when we left, my mom had warned me about falling off the cliff or being blown off," Busch told ABCNews.com. "So when we were hiking around the corner, I found a good spot where I could stand on the ledge. He angled the camera just right and he took a great picture."
Her mom and all her co-workers, however, were not amused.
"I messaged it to her first and she works for a medical auditing company and there are women who have known me since day one, and they freaked out over it also. I emailed it to them, too, and they were all freaking out over it saying I gave them a heart attack," Busch said.
To take the prank one step further, Busch, of Westmont, Ill., turned off the GPS locator on her phone so her mom could not track her.
"I work for her, so constantly every single day we communicate over work stuff," Busch explained. "So for the whole week I decided not to let her know where I'm at. I had to give her some practice to not know where I am every day."
She posted the photo to Reddit with the caption, "Mom was worried about my trip to the Grand Canyon, I sent her this picture," and it instantly went viral.
Luckily, Busch's mom has forgiven her.
"She's fine. She wasn't even angry. She was just relieved upset," Busch said.
When asked if she had more pranks on the way, she replied, "There's no end to my pranking."
As to the earlier supposition about the the simplicity of spin application?
Upon release of this photograph...
ABC interviewed the mother and daughter and spun the story into a humorous segment illustrating the mischievous, if slightly twisted, relationship between parent and offspring.
PETA announced that this unfortunate incident could have been avoided if only Grand Canyon officials would install the pet guardrails they insist will save doggie lives.
Ann Coulter released a statement accusing the girl of being a retard for actually hanging on to the rocks instead of simply Photoshopping it while waiting for her Amazon order of Coulter's new book to be confirmed.
Rachel Maddow told her nightly MSNBC audience that this episode marked a new advance in the lesbian movement, given that this is apparently the first time a woman has pulled the kind of doofus stunt you most often expect will be pulled by a drunken male.
Wolf Blitzer interrupted the regular broadcast of The Situation Room with a breaking news segment of The Situation Room and brought "the best political team on television" on live to discuss what effect this prank would have on Hillary's chances in 2016.
Mitt Romney announced that forty seven percent of people seeing the picture assumed it was real because they were too lazy to read the story accompanying it.
Donald Trump issued a statement saying he had documented proof that the Grand Canyon was, in fact, not in Arizona, but in Kenya.
And Fox News pre-empted Bill O'Reilly, Sean Hannity and the whole Fox News gang to devote an entire evening to, in their words, proof positive of the impending collapse of the American economy in the form of irrefutable photographic evidence of the first victim hanging on, for dear life, to the edge of the fiscal cliff.
Makes you just a little dizzy reading all that, doesn't it?
That's why they call it spin.